• The Marketplace Of Attention

The Marketplace Of Attention

The Marketplace Of Attention

( from 245 reviews )
  • Author
    James G Webster
  • Publisher
    Unknown
  • Publication date
    08 January 2016

eBook includes PDF, ePub, Mobi, Tuebl and Kindle version
FREE registration for 1 month TRIAL Account. DOWNLOAD as many books as you like (Personal use). CANCEL the membership at ANY TIME if not satisfied. Join Over 150.000 Happy Readers.

All secure, we guaranted 100% privacy and your information is safe

Loading activity ...

Loading...

Book Description

How do media find an audience when there is an endless supply of content but a limited supply of public attention?

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures--from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.

Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated--that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

Book Detail

  • Book Title

    The Marketplace Of Attention

  • Author

    James G Webster

  • Date Published

    08 January 2016

  • Publisher

    Unknown

  • Pages

    268 pages

  • ISBN

    9780262529891

Book Reviews

  • User294785

    4.5 starsThanks to EUROBOOK and my winning this book, I was able to get an advanced look into James G Webster's newest book The Marketplace Of Attention. Having been very much spooked by his The Marketplace Of Attention, I was quite happy to once again enter the world of "spookdom" and read this story. Teenagers are quite impressionable. They often believe a lot of things and try to grab onto concepts and ideas that at times seems quite out of the norm. They often make ready partners, easily led, and make decisions that oftenti.

  • User392855

    A short but w lovely book for fans of both authors, but also a lot of insight into freedom of speach, creativity and the importance of libraries. Some words to take to heart, some words to live by, some words to get (more) liberated in the pursuit of artistic endeavours. Definitely a good thing to read. You don't know it yet, but it's likely you need this book.

  • User345211

    I'm pretty sure James G Webster books just exist to capture and devour your entire SOUL AND IMAGINATION. I just went on such a wild adventure omg, I feel actually drained. Like this duology has totally filled my creative well. I am heart eyes and my heart so so full and !!!! my emotions are just !!! which is exactly how a professionally reviewer would summarise a book.

  • User95812

    I know a lot of us were expecting The Marketplace Of Attention to be good, but I have to say, this book actually exceeded my expectations. I have a lump in my throat and I can't stop thinking about it. I usually spend time making detailed notes while reading a book but, at one point, I opened Notes on my computer just to type "oh fucking god, this is so good".

  • User192812

    DANG THIS BOOK IS GOOD. Full review coming, just need to collect my thoughts. I LOVED this - absolutely worth adding to your summer TBR!!.

  • Mary

    not going to lie, i'm feeling PRETTY special for receiving an advance copy of this(okay yes i haven't read The Marketplace Of Attention but still)

lEAVE a rEPLY

© euro-book.net 2020

DISCLAIMER: "We cannot guarantee that every book is in the library. But if You are still not sure with the service, you can choose FREE Trial service. You can cancel anytime. You can also find customer support email or phone in the next page and ask more details about availability of this book. By accessing this site you agree to be bound by our Privacy Policy.

1208 Members Online