• The Hype Handbook 12 Indispensable Success Secrets From The Worlds Greatest Propagandists Self Promoters Cult Leaders Mischief Makers And Boundary Breakers

The Hype Handbook 12 Indispensable Success Secrets From The Worlds Greatest Propagandists Self Promoters Cult Leaders Mischief Makers And Boundary Breakers

The Hype Handbook 12 Indispensable Success Secrets From The Worlds Greatest Propagandists Self Promoters Cult Leaders Mischief Makers And Boundary Breakers

( from 245 reviews )
  • Author
    Michael F Schein
  • Publisher
    Mcgraw Hill Professional
  • Publication date
    11 January 2021

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Book Detail

  • Book Title

    The Hype Handbook 12 Indispensable Success Secrets From The Worlds Greatest Propagandists Self Promoters Cult Leaders Mischief Makers And Boundary Breakers

  • Author

    Michael F Schein

  • Date Published

    11 January 2021

  • Publisher

    Mcgraw Hill Professional

  • Pages

    288 pages

  • ISBN

    9781260470147

Book Description

Master the art and science of using shameless propaganda for personal and social good.

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:

  • Attract attention from people that matter
  • Create a community of acolytes to further your cause
  • Create an atmosphere of curiosity and intrigue
  • Sell your message with the skill of master
  • Create a step-by-step “manifesto”

Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.

Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.


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