• Business Driven Research Development

Business Driven Research Development

Business Driven Research Development

( from 245 reviews )
  • Author
    A Ganguly
  • Publisher
    Springer
  • Publication date
    18 June 1999

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Book Detail

  • Book Title

    Business Driven Research Development

  • Author

    A Ganguly

  • Date Published

    18 June 1999

  • Publisher

    Springer

  • Pages

    202 pages

  • ISBN

    9781403915955

Book Description

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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