• Programming Collective Intelligence

Programming Collective Intelligence

Programming Collective Intelligence

( from 29 reviews )
  • Author
    Toby Segaran
  • Publisher
    O Reilly Media Inc
  • Publication date
    16 August 2007

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Book Description

Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it.

Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains:

  • Collaborative filtering techniques that enable online retailers to recommend products or media
  • Methods of clustering to detect groups of similar items in a large dataset
  • Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm
  • Optimization algorithms that search millions of possible solutions to a problem and choose the best one
  • Bayesian filtering, used in spam filters for classifying documents based on word types and other features
  • Using decision trees not only to make predictions, but to model the way decisions are made
  • Predicting numerical values rather than classifications to build price models
  • Support vector machines to match people in online dating sites
  • Non-negative matrix factorization to find the independent features in a dataset
  • Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game
Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you.

"Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details."

-- Dan Russell, Google

"Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths."

-- Tim Wolters, CTO, Collective Intellect

Book Detail

  • Book Title

    Programming Collective Intelligence

  • Author

    Toby Segaran

  • Date Published

    16 August 2007

  • Publisher

    O Reilly Media Inc

  • Pages

    362 pages

  • ISBN

    9780596550684

Book Reviews

  • User294785

    4.5 starsThanks to EUROBOOK and my winning this book, I was able to get an advanced look into Toby Segaran's newest book Programming Collective Intelligence. Having been very much spooked by his Programming Collective Intelligence, I was quite happy to once again enter the world of "spookdom" and read this story. Teenagers are quite impressionable. They often believe a lot of things and try to grab onto concepts and ideas that at times seems quite out of the norm. They often make ready partners, easily led, and make decisions that oftenti.

  • User392855

    A short but w lovely book for fans of both authors, but also a lot of insight into freedom of speach, creativity and the importance of libraries. Some words to take to heart, some words to live by, some words to get (more) liberated in the pursuit of artistic endeavours. Definitely a good thing to read. You don't know it yet, but it's likely you need this book.

  • User345211

    I'm pretty sure Toby Segaran books just exist to capture and devour your entire SOUL AND IMAGINATION. I just went on such a wild adventure omg, I feel actually drained. Like this duology has totally filled my creative well. I am heart eyes and my heart so so full and !!!! my emotions are just !!! which is exactly how a professionally reviewer would summarise a book.

  • User95812

    I know a lot of us were expecting Programming Collective Intelligence to be good, but I have to say, this book actually exceeded my expectations. I have a lump in my throat and I can't stop thinking about it. I usually spend time making detailed notes while reading a book but, at one point, I opened Notes on my computer just to type "oh fucking god, this is so good".

  • User192812

    DANG THIS BOOK IS GOOD. Full review coming, just need to collect my thoughts. I LOVED this - absolutely worth adding to your summer TBR!!.

  • Mary

    not going to lie, i'm feeling PRETTY special for receiving an advance copy of this(okay yes i haven't read Programming Collective Intelligence but still)

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