Getting China And India Right
( from 1 reviews )-
Author
Anil K Gupta Haiyan Wang -
Publisher
John Wiley Sons -
Publication date
30 March 2009
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Book Description
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
- Both provide mega-markets for almost every product and service
- Both have platforms that will dramatically reduce the company's global cost structure
- Both have platforms that will significantly boost the company's global technology and innovation base
- Both are springboards for the mergence of new fearsome global competitors.
This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
Book Detail
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Book Title
Getting China And India Right
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Author
Anil K Gupta Haiyan Wang
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Date Published
30 March 2009
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Publisher
John Wiley Sons
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Pages
272 pages
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ISBN
0470441097
Book Reviews
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User294785
4.5 starsThanks to EUROBOOK and my winning this book, I was able to get an advanced look into Anil K Gupta Haiyan Wang's newest book Getting China And India Right. Having been very much spooked by his Getting China And India Right, I was quite happy to once again enter the world of "spookdom" and read this story. Teenagers are quite impressionable. They often believe a lot of things and try to grab onto concepts and ideas that at times seems quite out of the norm. They often make ready partners, easily led, and make decisions that oftenti.
User392855
A short but w lovely book for fans of both authors, but also a lot of insight into freedom of speach, creativity and the importance of libraries. Some words to take to heart, some words to live by, some words to get (more) liberated in the pursuit of artistic endeavours. Definitely a good thing to read. You don't know it yet, but it's likely you need this book.
User345211
I'm pretty sure Anil K Gupta Haiyan Wang books just exist to capture and devour your entire SOUL AND IMAGINATION. I just went on such a wild adventure omg, I feel actually drained. Like this duology has totally filled my creative well. I am heart eyes and my heart so so full and !!!! my emotions are just !!! which is exactly how a professionally reviewer would summarise a book.
User95812
I know a lot of us were expecting Getting China And India Right to be good, but I have to say, this book actually exceeded my expectations. I have a lump in my throat and I can't stop thinking about it. I usually spend time making detailed notes while reading a book but, at one point, I opened Notes on my computer just to type "oh fucking god, this is so good".
User192812
DANG THIS BOOK IS GOOD. Full review coming, just need to collect my thoughts. I LOVED this - absolutely worth adding to your summer TBR!!.
Mary
not going to lie, i'm feeling PRETTY special for receiving an advance copy of this(okay yes i haven't read Getting China And India Right but still)