• Competitive Intelligence

Competitive Intelligence

Competitive Intelligence

( from 245 reviews )
  • Author
    Larry Kahaner
  • Publisher
    Simon And Schuster
  • Publication date
    19 June 1997

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Book Detail

  • Book Title

    Competitive Intelligence

  • Author

    Larry Kahaner

  • Date Published

    19 June 1997

  • Publisher

    Simon And Schuster

  • Pages

    300 pages

  • ISBN

    9780684844046

Book Description

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

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