• Rethinking Reputation

Rethinking Reputation

Rethinking Reputation

( from 245 reviews )
  • Author
    Fraser P Seitel John Doorley
  • Publisher
    St Martin S Press
  • Publication date
    21 August 2012

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Book Description

Good public relations is no longer just icing---it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies---including the BP oil spill and the launch of CitySlips---to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world.

These new media lessons include:

* Remember that research is cheaper, and more critical, than ever.
* Don't let the perfect be the enemy of the good---launch your idea before someone else does.
* Don't get so excited about social media that you forget about traditional media.
* In a crisis, you are never offstage.
* Never lie, never whine, and never try to predict the future!

Book Detail

  • Book Title

    Rethinking Reputation

  • Author

    Fraser P Seitel John Doorley

  • Date Published

    21 August 2012

  • Publisher

    St Martin S Press

  • Pages

    248 pages

  • ISBN

    9781137092229

Book Reviews

  • User294785

    4.5 starsThanks to EUROBOOK and my winning this book, I was able to get an advanced look into Fraser P Seitel John Doorley's newest book Rethinking Reputation. Having been very much spooked by his Rethinking Reputation, I was quite happy to once again enter the world of "spookdom" and read this story. Teenagers are quite impressionable. They often believe a lot of things and try to grab onto concepts and ideas that at times seems quite out of the norm. They often make ready partners, easily led, and make decisions that oftenti.

  • User392855

    A short but w lovely book for fans of both authors, but also a lot of insight into freedom of speach, creativity and the importance of libraries. Some words to take to heart, some words to live by, some words to get (more) liberated in the pursuit of artistic endeavours. Definitely a good thing to read. You don't know it yet, but it's likely you need this book.

  • User345211

    I'm pretty sure Fraser P Seitel John Doorley books just exist to capture and devour your entire SOUL AND IMAGINATION. I just went on such a wild adventure omg, I feel actually drained. Like this duology has totally filled my creative well. I am heart eyes and my heart so so full and !!!! my emotions are just !!! which is exactly how a professionally reviewer would summarise a book.

  • User95812

    I know a lot of us were expecting Rethinking Reputation to be good, but I have to say, this book actually exceeded my expectations. I have a lump in my throat and I can't stop thinking about it. I usually spend time making detailed notes while reading a book but, at one point, I opened Notes on my computer just to type "oh fucking god, this is so good".

  • User192812

    DANG THIS BOOK IS GOOD. Full review coming, just need to collect my thoughts. I LOVED this - absolutely worth adding to your summer TBR!!.

  • Mary

    not going to lie, i'm feeling PRETTY special for receiving an advance copy of this(okay yes i haven't read Rethinking Reputation but still)

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